In July 2012, Seiyu began a new donation program to support 2HJ at their registers.

Customers may choose one of several different NPOs who all have their own cards handing at registers in Seiyu stores. By putting the card of their choice into their shopping baskets at check out time, they agree to make a small donation when they reach the register.

Customers can donate as much or as little as the like, starting at 1 yen.

(Above) Donation cards at the register

(Above) Charles holding a 2HJ donation card